Sports Guy’s New Endeavour columnist Bill Simmons, known to most as “the Sports Guy,” will be creating his own sports/popculture website, according to SportsBusiness Daily. The site is believed to be about 70% sports and 30% pop culture. SBD reported that his site will be owned by ESPN, but will not carry the brand.

Simmons has brought along Deadspin, Gawker and Mediaite contributor Katie Baker, along with Chuck Klosterman, known for his best seller Sex, Drugs and Cocoa Puffs and frequent guest on Simmons’ podcast, the BS Report.

On his Twitter account, columnist Jason Whitlock called it “pure genius and maturity by ESPN giving [Bill] Simmons his own site” and said that it was a “game-changing move.”

I am extremely jealous.

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